01 / SIGN↗상대임 가지야
Vertical · right to left→MISREAD
Horizontal · left to right
임야, 대지, 상가 (forest land, building land, shops) becomes 상대임 가지야—an apparent nonsense phrase.
Words can mean something else when read in the wrong direction.
01 / SIGN↗임야, 대지, 상가 (forest land, building land, shops) becomes 상대임 가지야—an apparent nonsense phrase.
02 / TEXT↗A lesson on poverty and study turns into “eat people, eat people.”
03 / SIGN↗Four soups ending in 탕 (tang) become 탕탕탕탕—the sound of gunshots.
04 / SIGN↗うどん・そば (udon and soba) becomes the nonsensical そどうばん.
05 / PACKAGING↗“HD video converter” becomes “erotic video converter” when HD resembles エロ.
06 / SIGN↗肉のこーべや (Kobeya Meat) becomes “this meat is bad.”
07 / MENU↗Read down, the endings of menu items become a rhythmic string of syllables.
08 / SIGN↗A warning that the rooftop observation deck is slippery reads like a strange poem down the columns.
09 / SIGN↗スゴイまくら (“amazing pillow”) becomes three puzzling pairs when each banner is read down.
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